Grab a bag and go nuts.

The Field Wholefoods

With a range of over 250 bulk wholefood products, The Field required branding adaptable to the various in-store and takeaway collateral. The contemporary element of an underscore, also a visual representation of a field or open space, can easily be leveraged to expand and create future products and sub-brands. It was important for the aesthetics to remain modern whilst reflecting The Field's raw, clean, nutritious and unprocessed offerings.