(Cold) Dripping in summery style.


A-Town Cold Brew Coffee

Hailing from a city not yet especially known for its quality coffee, this Adelaide roasted cold-brew called for a logo and packaging that would stand out proudly on the shelf, chest puffed, unmistakably declaring its origin and quality. Enter the name A-Town and a bold, memorable logo designed to pack as much of a punch as the liquid gold inside.

Elements were kept minimal and modern, with a large, geometric 'A' subliminally reinforcing the brand’s intended premium, A-grade market position. Contrasting with these simple shapes is a smooth, free-flowing script; evoking an image of Adelaide’s clear, aquamarine waters and those deliciously languid summer days.


[PUBLISHED IN COUNTER-PRINT PACKAGING] [FEATURED ON THEDIELINE.COM] [BRANDING, PACKAGING] [PHOTOGRAPHY: JOSEPH MILDREN]





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